Tips on Marketing to Younger Travelers

Traveling is something to look forward to for any age. However, different age groups prefer to do different things. For instance, a couple who are older may prefer to lounge by the pool and take long walks on the beach. Whereas a younger traveler may want to take advantage of their travel time and pack in adventure. How do you reach these younger travelers to get them to book their trip with you? 

 Here are some ideas to keep you on their radar.

• Even though many younger people are willing to travel many still want to stay close to home and may even consider a shorter trip than normal.  Do research in your local area and choose destinations that may be a short plane ride to a fun destination that can still offer a variety of activities that they can choose from.  Come up with a list of options that will stand out to them and that they have choices.  There are many different personalities so the more diverse options you have the more they will want to use you when they are ready to book this and future trips.

• Keep in mind how the pandemic has changed travel.  With restrictions still in place some destinations that younger travelers frequent may not be as accessible as they once were.  When coming up with options for destinations make sure that you are in the know of what places that may require travelers to provide proof of vaccination and/or negative Covid test.  The more expert advice and the more you know and have to offer the younger travelers will trust you with their travel needs.

• Online presence has been important for quite some time.  However, the pandemic has made online presence even more of a must.  Especially to younger generations who use social media and the internet to make decisions for traveling.  Be sure to have a presence on the most important Social Media outlets including Facebook, Instagram and Blogs.  

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