How to create signals and not just aimless noise so that you attract travelers to your business.

As a tourism industry marketing director, I get asked every day, “When is the best time of day and day of the week to post on social...

It's no wonder that in this digital age, tourism companies must touch travelers using different methods of marketing so that they stay at...

Wouldn't you agree that the travel and hospitality industries are competitive markets? When I started in the travel industry 18 years ago...

When it comes to content marketing, social media is one of the best ways to grow your travel company. You already know that posting...

When Qantas decided that millenials were who they needed to target in order to grow, they did two important marketing musts...they...

For years, the 4 P’s of marketing – product, price, place, and promotion have ruled the marketing world.  When I started in the travel...